Singer/songwriter Maria Roate, preparing for her spectacularly successful Kickstarter campaign, was looking for a type-based logo design that represented her sound and brand.
The challenge was defining the sound and brand prior to any public recordings. As a solution, we helped define her sound and brand on paper before it had on a recording through our questionnaire process. She shared similar artists, similar brands, the heart behind her music, why she chose to attempt a large Kickstarter campaign for her first album, and many other grueling questions 🙂
The solution was a type logo designed to fit within the genre of folk-inspired pop singer/songwriter while maintaining a unique identity.
This project primarily involved researching, experimenting, and working within type itself through spacing, sizing, and font combinations as opposed to the typical icon-based logo design process.
Check out Maria’s music, you’ll be glad you did.