Charlie “Garden Guy” Stocker wanted to take his 40+ years experience as a landscape professional to help others “grow their gardening IQ.”
To get from point A to point B was simply out of my wheelhouse! – Charlie
He had the expertise, a following on local television, and a fantastic ability to answer people’s gardening questions in an engaging and relatable way. Charlie approached us looking for guidance on building a brand and overall digital marketing/business strategy.
Singer/songwriter Maria Roate, preparing for her spectacularly successful Kickstarter campaign, was looking for a type-based logo design that represented her sound and brand.
The challenge was defining the sound and brand prior to any public recordings. As a solution, we helped define her sound and brand on paper before it had on a recording through our questionnaire process. She shared similar artists, similar brands, the heart behind her music, why she chose to attempt a large Kickstarter campaign for her first album, and many other grueling questions 🙂
As I’ve mentioned earlier, my day job is serving as Marketing Director for the Evansville Christian Life Center, a nonprofit working to fight poverty and strengthen families in the tri-state area.
The ECLC is celebrating 30 years of service this year, which is an exciting milestone for any nonprofit. However, as the organization has changed in the past few years, it has been difficult to change our perception in the community.
The major change has involved shifting from more handout-focused relief services to offering a hand up with a path of services helping lead people out of where they are and toward their God-given potential.
As a solution, we went through a rebranding process to change our tagline, messaging, and logo/visual identity.
Jeremy SecrestCASE STUDY – EVANSVILLE CHRISTIAN LIFE CENTER
For this project, City Dentistry was seeking a full rebrand as they transitioned leadership and introduced a name change. As a downtown fixture for many years, they were looking for a design reflecting the downtown skyline.