As I’ve mentioned earlier, my day job is serving as Marketing Director for the Evansville Christian Life Center, a nonprofit working to fight poverty and strengthen families in the tri-state area.
The ECLC is celebrating 30 years of service this year, which is an exciting milestone for any nonprofit. However, as the organization has changed in the past few years, it has been difficult to change our perception in the community.
The major change has involved shifting from more handout-focused relief services to offering a hand up with a path of services helping lead people out of where they are and toward their God-given potential.
As a solution, we went through a rebranding process to change our tagline, messaging, and logo/visual identity.