You usually hear some boring case study or branding project on this blog from my grandson.
Because he’s a pretty terrible salesman, I’m doing him a solid and telling you about a book he wrote about me.
And the best news?
No emails. No gimmicks. Just free.
Charlie “Garden Guy” Stocker wanted to take his 40+ years experience as a landscape professional to help others “grow their gardening IQ.”
To get from point A to point B was simply out of my wheelhouse! – Charlie
He had the expertise, a following on local television, and a fantastic ability to answer people’s gardening questions in an engaging and relatable way. Charlie approached us looking for guidance on building a brand and overall digital marketing/business strategy.
We’re excited to announce a new resource:
Singer/songwriter Maria Roate, preparing for her spectacularly successful Kickstarter campaign, was looking for a type-based logo design that represented her sound and brand.
The challenge was defining the sound and brand prior to any public recordings. As a solution, we helped define her sound and brand on paper before it had on a recording through our questionnaire process. She shared similar artists, similar brands, the heart behind her music, why she chose to attempt a large Kickstarter campaign for her first album, and many other grueling questions 🙂
Grow your business through better branding and marketing through this 21-day video series.
As I’ve mentioned earlier, my day job is serving as Marketing Director for the Evansville Christian Life Center, a nonprofit working to fight poverty and strengthen families in the tri-state area.
The ECLC is celebrating 30 years of service this year, which is an exciting milestone for any nonprofit. However, as the organization has changed in the past few years, it has been difficult to change our perception in the community.
The major change has involved shifting from more handout-focused relief services to offering a hand up with a path of services helping lead people out of where they are and toward their God-given potential.
As a solution, we went through a rebranding process to change our tagline, messaging, and logo/visual identity.
For my day job, I serve as Marketing Director for the Evansville Christian Life Center. The ECLC works to restore people from need to potential by fighting poverty and strengthening families.
One of the major barriers the ECLC faces is a lack of awareness and understanding of what poverty is and effective ways to fight it. Raising awareness of these issues is a key component to what we do.
As a solution, we created a children’s story, Jeremiah Jettison and the World Beyond the Walls, to help parents teach their kids about poverty and generosity.
“When we work together we all get better.” – Jeremiah Jettison
“If I only had the budget for a Super Bowl commercial, sales would go through the roof.” – about a billion business owners
Telling your story well is key to helping your potential customers or followers connect to you.
If only it were easy.
Instead, you’re probably running into barriers as you share your message.
For this project, City Dentistry was seeking a full rebrand as they transitioned leadership and introduced a name change. As a downtown fixture for many years, they were looking for a design reflecting the downtown skyline.