As I’ve mentioned earlier, my day job is serving as Marketing Director for the Evansville Christian Life Center, a nonprofit working to fight poverty and strengthen families in the tri-state area.
The ECLC is celebrating 30 years of service this year, which is an exciting milestone for any nonprofit. However, as the organization has changed in the past few years, it has been difficult to change our perception in the community.
The major change has involved shifting from more handout-focused relief services to offering a hand up with a path of services helping lead people out of where they are and toward their God-given potential.
As a solution, we went through a rebranding process to change our tagline, messaging, and logo/visual identity.
Jeremy SecrestCASE STUDY – EVANSVILLE CHRISTIAN LIFE CENTER
For this project, City Dentistry was seeking a full rebrand as they transitioned leadership and introduced a name change. As a downtown fixture for many years, they were looking for a design reflecting the downtown skyline.