Case Studies

CASE STUDY – EVANSVILLE CHRISTIAN LIFE CENTER

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As I’ve mentioned earlier, my day job is serving as Marketing Director for the Evansville Christian Life Center, a nonprofit working to fight poverty and strengthen families in the tri-state area.

The ECLC is celebrating 30 years of service this year, which is an exciting milestone for any nonprofit. However, as the organization has changed in the past few years, it has been difficult to change our perception in the community.

The major change has involved shifting from more handout-focused relief services to offering a hand up with a path of services helping lead people out of where they are and toward their God-given potential.

As a solution, we went through a rebranding process to change our tagline, messaging, and logo/visual identity.

Jeremy SecrestCASE STUDY – EVANSVILLE CHRISTIAN LIFE CENTER
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CASE STUDY – JEREMIAH JETTISON

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For my day job, I serve as Marketing Director for the Evansville Christian Life Center. The ECLC works to restore people from need to potential by fighting poverty and strengthening families.

One of the major barriers the ECLC faces is a lack of awareness and understanding of what poverty is and effective ways to fight it. Raising awareness of these issues is a key component to what we do.

As a solution, we created a children’s story, Jeremiah Jettison and the World Beyond the Walls, to help parents teach their kids about poverty and generosity.

“When we work together we all get better.” – Jeremiah Jettison

Jeremy SecrestCASE STUDY – JEREMIAH JETTISON
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