Charlie “Garden Guy” Stocker wanted to take his 40+ years experience as a landscape professional to help others “grow their gardening IQ.”
To get from point A to point B was simply out of my wheelhouse! – Charlie
He had the expertise, a following on local television, and a fantastic ability to answer people’s gardening questions in an engaging and relatable way. Charlie approached us looking for guidance on building a brand and overall digital marketing/business strategy.
Singer/songwriter Maria Roate, preparing for her spectacularly successful Kickstarter campaign, was looking for a type-based logo design that represented her sound and brand.
The challenge was defining the sound and brand prior to any public recordings. As a solution, we helped define her sound and brand on paper before it had on a recording through our questionnaire process. She shared similar artists, similar brands, the heart behind her music, why she chose to attempt a large Kickstarter campaign for her first album, and many other grueling questions 🙂